Director’s Corner

Scrolling Less, Connecting More: The Impact of Social Media on Parenting

By: Katie Becker, Executive Director

Remember the days when our baby photos were safely tucked away in a dusty old album in the basement, not immortalized on the internet for the world to see? Back then, if someone wanted to embarrass you, they had to physically find that photo album—no quick clicks or scrolls involved. Of course, there were downsides too, especially if you were unlucky enough to lose those precious pictures in a disaster, like the recent flooding from Hurricane Debby. And the family computer? It was right there in the living room and took at least ten minutes to “warm up”,  not conveniently in your pocket, ready to distract you at any moment. Life was simpler, and being present was a lot easier when you weren’t competing with the pull of social media notifications.

Fast forward to today, and the digital age has turned those photo albums into online galleries, accessible to almost anyone at the click of a button. Almost every parent I know has posted photos and videos of their kids on social media, me included. We’re proud to share these touching moments with those close to us and use it as a way to connect with friends and family who may not be geographically near us. But, like most things, we must find a balance. “Sharenting”, or the practice of sharing every milestone, every smile, every precious moment of our children’s lives online can have unintended consequences on both the parent-child relationship and the child’s development. Being mindful of the content, amount, and frequency we post about our children has become an important component in parenting in this day in age.

At Parenting Matters, we understand the profound impact that parental behavior online can have on a child’s well-being. Our mission is to equip parents with the knowledge and tools they need to navigate this new digital landscape thoughtfully and responsibly. Through our programs, we help parents recognize the importance of being present in their children’s lives and the potential risks of overexposure on social media.

The Risks of Sharenting and Digital Distraction

When parents share details about their children online there can be long-term implications. Sharenting can expose children to risks such as identity theft, privacy violations, and even unwanted attention from strangers. Additionally, once the child grows to be a teenager or young adult, will they want the world to have access to every special (and possibly embarrassing) moment of their childhood?  Moreover, the act of constantly documenting and sharing can pull parents away from the present moment, leading to missed opportunities for genuine connection with their children.

Research has shown that children are highly perceptive and can sense when their parents are distracted by their devices. Over time, this can affect the child’s emotional development and the overall parent-child bond. Studies have shown that children who grow up in environments where parents are frequently distracted by devices are more likely to exhibit behavioral problems and struggle with emotional regulation. Conversely, when parents are present and engaged, children are more likely to develop strong self-esteem and secure attachments.

Educating Parents for Better Digital Habits

At Parenting Matters, our Parenting Educators play a crucial role in helping parents modify their behavior. We provide research-based insights and practical strategies that encourage parents to be more mindful of their social media use and its impact on their children. By understanding the consequences of sharenting and digital distraction, parents can make more informed decisions that prioritize their child’s well-being.

One of the key areas we focus on is helping parents set boundaries around their online behavior. This includes limiting the time spent on social media, being selective about what they share, and, most importantly, making a conscious effort to be present during family time. Our educators work with parents to create personalized plans that fit their lifestyles, ensuring that they can balance the benefits of technology with the need for real-world connection. By making small changes in their daily routines, parents can significantly enhance the quality of their interactions with their children and foster a healthier, more connected family dynamic.

Shaping a Future Where Families Thrive

When donors like you support Parenting Matters, you’re not just helping us deliver programs—you’re investing in the future of families and communities. By educating parents about the impact of their social media use and providing them with the tools to make positive changes, we are helping to create a generation of children who will grow up feeling valued, secure, and connected.

Your contributions enable us to continue this vital work, ensuring that parents have the resources they need to navigate the challenges of the digital age. Together, we can shape a future where families thrive—both online and offline. Thank you for your commitment to this important mission.

Katie Becker joined Parenting Matters as the Executive Director in May of 2022 after being a long-time supporter and board member. She holds a bachelor’s degree from Ithaca College, and has spent her career in the nonprofit sector, including the YMCA and United Way Suncoast. She has enjoyed honing her skills in fundraising, marketing, and strategic leadership to advance missions close to her heart.  She was born and raised in Pennsylvania and has been a Florida resident for fifteen years. In her free time, Katie enjoys spending time with her family and pets, making art, and being active outdoors.